Frozen pizza is known for being affordable and delicious. But to me, it’s more than that. There is a special place in my heart for this frozen treat.
For me, frozen pizza is nostalgic. It brings back sentimental memories. I fondly remember sharing a DiGiorno with friends after a long night of partying or eating Ellios for lunch with my family as a child.
Regardless of how nostalgic frozen pizza makes you feel, it is also incredibly popular.
So popular, that 198.03 million Americans ate frozen pizzas in 2018, based on U.S. Census data and Simmons National Consumer Survey (NHCS).
To put it plainly, Americans love their frozen pizza.
But what frozen pizza brands do US consumers like most?
Frozen Pizza Brand List
“The great thing about life-the most magnificent thing about being these sentient human beings-is that we have been given the power of choice.”
Humans love choices because it makes us feel in control. When it comes to frozen pizza, the amount of options is plentiful.
Below is a list of frozen pizza brands you can try:
Based on sales, Digiorno is the most well known frozen pizzas on the market. In 2018, Digiorno was the top selling frozen pizza brand with nearly 232 million U.S. dollars in sales. The company is currently owned by Nestle.
DiGiorno pizzas are so popular that 8.84 million Americans consumed 5 Digornio pizzas in the last 30 days based on a survey by Statista.
Digiorno first started selling an oven-ready, rising crust pizza in 1995. Before 1995, they company offered pastas and sauces starting in 1991. The company is known for the tagline, “It’s not delivery, it’s DiGiorno”.
Digiorno offers a variety of different types of frozen pizza crust styles such as rising crust, stuffed crust, hand-tossed style, thin crust, crispy pan, and gluten-free options. Each type of pizza comes with many topping choices like cheese, pepperoni, and supreme.
Red Baron is a popular pizza brand that first launched in 1976. The Red Baron frozen pizza brand is owned by Schwan’s Company and had $130.53 million in sales 2018.
From 1979 through 2007, Red Baron Pizza was endorsed by the Red Baron Squadron, a USA civil aerobatic display team founded in 1979 at the Southwest Minnesota Regional Airport. The Red Barons were owned by Schwans Foods, and flew to promote the Red Baron pizza brand and raise money for children’s charities. In 2007, Schwans Foods decided to discontinue the Red Baron® Pizza Squadron and auctioned the planes and support equipment.
Red Baron Pizza comes assortment of types such as classic, deep dish, french bread and more.
Totino’s Party Pizza.
Totino’s is best known for their pizza rolls but that does not mean the Totino’s Party Pizza is not a favorite among frozen pizza lovers. Totinos sold $83 million pizzas to consumers in 2018.
Totino’s started in 1951 as a family pizza parlor in Minneapolis, MN by Rose and Jim Totino. The company was eventually sold to Pilsbury and Rose became the first female Pillsbury corporate VP. The company is now owned by General Mills.
The Totino’s frozen pizza come in a variety of delicious toppings like cheese, pepperoni, supreme and more.
Jack’s frozen pizza is a well-known pizza brand that started in 1960. Jack’s is owned by Nestle and had $55.54 million in sales in 2018.
Jack’s was founded in the small town of Little Chute, Wisconsin. The man who started the company, Jack, had his pizza kitchen in the family garage and delivered the pizzas using the family car, a 1949 Plymouth with one bucket seat.
Today Jack’s is one of the most popular frozen pizzas on the market and offers a wide variety of toppings to choose from. Product variations include original style, rising crust and pizza fries, a product that is similar to garlic bread that customers can dip into marinara sauce. Jack’s also offers unique toppings like Chicken Supreme and Bacon Cheeseburger.
Jack’s highly recommends a grilling their pizzas to cook them, rather than going to conventional route and using an oven.
Tombstone is a popular store-bought pizza brand that was founded in 1962. The company is owned by Nestle. In 2018, Tombstone sold $55.18 million worth of frozen pizzas.
Tombstone started in Medford, Wisconsin, by Pep Simek, Ron Simek, and two other individuals in 1962. The name came from The Tombstone Tap, a bar owned by the Simeks.
Today Tombstone frozen pizza is now one of the most well known pizza brands in the United states. The brand offers delicious pizza styles such as Original Pepperoni, Half Pepperoni/Half Cheese, and Garlic Bread crust.
Freschetta frozen pizza is a well known brand that had $34.6 million in sales in 2018. It is owned by Schwan’s Company.
Freschetta emphasizes their pizza crust, that naturally rises, uses no chemical leaveners and is preservative-free. They also highlight the use of 100% real cheese, whole-vine ripened tomatoes in their sauce, and premium toppings.
Their staple products include the Naturally Rising Crust and Brick Oven Crust pizzas. However, they also have Gluten-Free, Whole Grain Crust options. Toppings for their pizzas include typical options like cheese, pepperoni and supreme. However, they do offer unique variations such as the Naturally Rising Crust Canadian Style Bacon & Pineapple Pizza.
California Pizza Kitchen Frozen Pizza.
California Pizza Kitchen (CPK) is a casual dining pizza restaurant chain, specializing in California-style pizza (that also sells frozen pizza). In 2018, California Pizza Kitchen frozen pizza had $33.81 million in sales, establishing it as one of the top selling frozen pizzas on the market.
The first CPK restaurant opened in Beverly Hills in 1985. It was founded by two former federal prosecutors Rick Rosenfield and Larry Flax. The company quickly expanded by opening over 250 locations worldwide, as well as offering a frozen version of their pizzas in grocery stores.
CPK frozen pizza comes in a variety of crusts including crispy thin, cauliflower, gluten free and organic. Available toppings and pizza styles include BBQ chicken, cheese, margherita, sicilian, uncured pepperoni and a white pie.
Tony’s Frozen Pizza.
Tony’s is a popular frozen pizza brand that first launched in 1960. Tony’s frozen pizza is owned by Schwan’s Company and had $23.1 million in sales in 2018. The company started in Salina, Kansas as a small pizzeria owned by Tony Paglia and his brother-in-law Dick Barlow.
Types of frozen pizza offered by Tony’s include pepperoni, cheese, supreme pizza and meat-trio. Tony’s frozen pizza is known for its light, crispy, crunchy crust.
Frozen Pizza Sales in 2018
But what frozen pizza is the most popular?
According to 2018 US sales data, the top 5 favorite frozen pizza brands are DiGiorno, Red Baron, Totino’s Party Pizza, Jack’s, and Tombstone. DiGiorno is the most popular brand with $231.79 million sales, followed by Red Baron at $130.53 million sales.
|Frozen Pizza Brand||Sales in million U.S. dollars (2018)|
|Totinos Party Pizza||83|
|California Pizza Kitchen||33.81|
|Di Giorno Pizzeria||21.2|
America loves frozen pizza. There is a plethora of brands to choose from. We advise trying the most popular brands listed, but also trying the more unique versions. As mentioned in the data above, private label frozen pizza accounted for $131.01 million sales in 2018. There are a lot of delicious (and hidden) gems to try.
Consider exploring the brands listed above and find what your taste buds consider the best frozen pizza!